Helvetica

Notes:
-Types present a mood, or atmosphere
  --Most used font
-Typography is actually white; all about the spaces between the lines
  --Life of a designer is a life of fight
-American Airlines hasn't changed their Helvetica logo in years
  --Helvetica emerges in 1957
-Modernists believe typfaces should be clear &straightforward; grids are used to make clear and readable; to give it order
  --Helvetica's first name was actually Hamburg Maschinenbaues
-Handwritten typeface was very common in the 1950s
  --Choosing typeface controls the voice of the message; changes how the reaction to it shall turn out
-Has become the typeface of capitalism
  --Can't use a typeface too much or it loses its excitement
-Originally tried breaking away from Helvetica; handwritten, expressive type came back
  --Just because you can read something doesn't mean it conveys itself correctly
-Typography has thought to have been fully explored, leaving its time to draw to a close

  --Typeface, in the end, also brought with it the ability to express a person's personality through it