Milton Glaser

Notes:

-Milton Glaser wanted to do work that people saw.
  --Commercial art equals making things to sell for money.
-He created the I <3 NY slogan. He's yet to have earned any money for it.
  --He is known as the best known graphic designer.
-In 1996 he was asked to redesign Fortune.
  --Glaser likes working with physical paper because things happen with real paper that do not happen on the computer.
-Because he was at the center of such culturally explosive things starting in the 60s, Milton has the most international reputation of any designer living today in large part.
  --He became well-known in Europe and South America because he was doing a non-Swiss Design.-Milton did many different magazine covers.
  --He believed that drawing is a way of understanding the world.-Usually Milton doesn't do projects that are just for himself.
  --Milton likes to collect African art.-He likes to find the similarities in different cultures art, not the differences they hold.

Herbert Matter

Notes:

-Herbert Matter influenced the way we looked at things.
  --Was the most influential photographer and designer.
-Matter was instrumental in shaping modern art.
  --He influenced Jackson Pollock.
-He believed that to understand design you need to understand space and scale.
  --Matter was a workaholic.
-Because of his mentor, Leger, Herbert Matter's work moves to a constructivist and computerist style.
  --Film surrealism influenced Matter.
-Pollock's paintings were very influenced by Matter's photography.
  --Matter was a formalist.
-Herbert pursued mostly personal work in his last decade.  
  --Herbert Matter died in 1984.

Midterm

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